You’ve invested a lot of time, money and effort into presenting an attractive shopping environment. Your beautiful display showcasing your products and your well thought out marketing messages will be the first thing that potential shoppers see before entering your store. Unfortunately, there is something that they might see before they can appreciate all of your efforts.
Yup… it’s that goopy handprint, that spilled drink, that splash of mud or in some extreme cases… something from the guy last night that had too much to drink. 🙁
If you’re feeling a bit queasy I can understand why. But, how do you think your customers feel? Wouldn’t you rather elevate the shopping experience for your customers instead of grossing them out before they walk in the door? Of course, you would. That’s why you’re still reading this. Sadly though, it’s simply not effective enough (especially nowadays) to let the local weather or your staff be responsible for cleaning your storefront windows and glass doors.
What’s the answer?
Regular, reliable, professional window cleaning is an excellent way to ensure that your business and your brand is presented in its best light. Public health has become a hot issue, to say the least, which impacts the shopping experience on many levels. Everyone knows that when we perceive something as clean it’s more likely to reinforce the perception of quality and value in a product or brand. The investment you make in providing a clean, fresh and safe shopping environment will build trust in your brand and separate you from the ones that are failing to take this seriously.
For obvious reasons, it’s becoming increasingly important to consider this issue. It’s up to retailers to help their customers feel comfortable and trust that when they enter your store you’re not just interested in selling them something. You want them to feel like they had a memorable experience with you and your staff and NOT feel like they left with something microscopic in the process.